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My passion and chiropractic purpose is to change the way the world looks at chiropractic. Through hundreds of hours of consumer behavioral studies and focus group data, I have come to understand that the chiropractic image is in dire need of an upgrade.
The reason more than 93% of people in the United States don't see value in chiropractic, is because what they see doesn't portray value, credibility, trust, or professionalism. We are here to change that, but we can't do it without your participation.
I am also the co-owner of Graphicwise, Inc., an Orange County, CA based branding firm. We have been in business for close to 15 years, helping Fortune500™ companies excel in branding and brand management.
If you change the way you look at things, the things you look at change"; in a perfect world. Unfortunately cheap template logos and cookie-cutter websites have devalued chiropractic and don’t give potential patients a reason to change their opinion on the profession.
Ever since corrective chiropractic helped me restore my health, I have made it my mission to help others find exceptional care. Unfortunately though 87.5% of us judge a book by its cover, and we are quick to judge chiropractors based on the image we see on the computer screen, or business card.
Is your current designer as passionate about chiropractic as we are? Probably not. It shows in the quality of their work. Join us, if you believe chiropractic deserves better.
When I first became a chiropractor, I realized that my colleagues and I are being judged by every business card we hand out, every website we publish, and every marketing material we mail.
We tell everyone that we are the Bentley of doctors, but time and again we pull up in a beat up Toyota Corola in the eyes of potential patients. If we are saving lives, then why are we skimping on our image to save a few hundred dollars a year? It doesn’t make sense.
Potential patients spend an average of 2.3 seconds on our website before they decide whether or not we are “legitimate” or “qualified” to take care of them. Does your image portray trust, reliability, value, and cutting-edge, or is it a mishmash or clutter thrown together on a cookie-cutter template? We deserve better.